Design Vocabulary

Teaser: These promote the “best” stories inside the paper
Folios: a page number; often includes the name and section of the paper

Flag: The name of the newspaper.

Bylines: Where the writer of the story’s name is.

Jumps: When a story is started on one page and continued on another.

Story dividers: any graphic element that breaks the story into parts.

Screens: A shaded area of copy in a newspaper. A text box might have a slight grey screen behind it to make it stand out.

Infographics: A diagram, chart, map, or list that conveys data pictorially.

Masthead/staff box: Main title section and name at the front of a publication; the banner across the front page that identifies the newspaper and the date of publication. Also the publication information on the editorial page.

Bastard measure: Type set in a different width than the standard column measure

Raw wrap: The picture or the story stops the headline from going all the way across the stage.

Reefer:  It refers readers from one story to a related story on a later page.

Wild art: A photo that stands alone and doesn’t have anything to do with a story on the page.

Pull quote: A quote from the subject that appears in a larger font somewhere on the page to be accentuated.

Ears: A small box in the upper corner of the page in a newspaper that contains a printed notice

Banner: A headline that goes across the width of the whole page.

Kicker headline: a headline style that features one secondary headline above one or more lines of primary headline

Wicket headline: a headline design that consists of two or more lines of a secondary headline above one or more lines of a primary headline

Tripod headline: a headline style with a primary headline on the left covering two lines, next to lines of secondary headline

Hammer headline: A type of headline that consists of a few large words over a smaller headline.

Modular design: The style of design where all graphic elements are rectangular in shape and fit together cleanly and concisely.

Text wrap: Adjusting the appearance of text to follow the shape of a graphic.

L-shaped text flow: When there’s a picture in the upper right part of the page and a vertical column to it’s side and a horizontal below it, making it an L shape.

U-shaped text flow: When there’s a picture in the middle of the story with a vertical column on each side and a horizontal column below the photo, making a U shape.